Forget the old heavy wool blankets of years ago say hello to the new generation of luxury wool duvets, mattress toppers and pillows and get ready for a refreshing and remarkably comfortable sleep- night after night. And the very British and much-loved Southdown sheep with their teddy bear faces provide the perfect wool for the finest range of wool bedding.

But Why Wool?

• Unlike synthetic, down or feather duvet fillings, wool has excellent wicking qualities which means it will help regulate the micro-climate around your body. Wool has the natural ability to draw up to 30% of its own weight in moisture away from your skin from where is just evaporates through the fibre. It will therefore cool you down when you need to without causing you to break into a sweat. But conversely, wool will keep you warm as toast so no more waking up needing to grab an extra layer in winter or tossing off the overly hot quilt in summer. Wool can even accommodate thermal differences between sleeping partners; adjusting your warmth needs relative to that of your partner while still keeping your individual micro climate just right for you – great for sharing and no more fighting over the duvet!

• Wool duvets greatly reduce the incidence of night sweats especially associated with children and ladies over 50 going through the menopause. Under a wool duvet you can expect a marked increase in the quality of sleep in addition to the quantity – our customers report that they sleep through the night and wake feeling refreshed and well.

• Wool is a good insulator but more importantly, it breathes and therefore in a duvet it regulates the level of moisture around your body. Pure down is a better insulator but does not breathe and so allows moisture to build up around you. Feather/down combinations are poorer insulators and even worse when it comes to moisture build up. This is the reason why under down/feathers and synthetic duvets you wake feeling overly hot and sweaty. This will not happen under wool.

• Wool is hypo-allergenic – it will help reduce problems associated with skin irritations and will not encourage the presence of dust mites or mould and so helps to control allergies and breathing problems. This is achieved through the scouring of our raw wool, the end product being of no interest to dust mites once the lanolin has been fully removed. Because wool wicks moisture away from your body from where it evaporates through the fibre, not only you but also the duvets remains comfortably dry so there is no dampness which might encourage the growth of mildew or mould.

• Our products are not treated with harmful chemicals, for example, pentachlorophenol (nasty stuff that causes eye infections, breathing difficulties and skin problems among other horrible ailments).

• Wool is safe because it is a natural flame retardant. It won’t ignite easily and does not spread flames as synthetics do. Also unlike thermoplastic fibres, wool will not melt into a sticky mass, which can adhere to the skin and cause severe burns.  Wool simply smoulders down to an ash that is non-sticking and cool to the touch.  Most importantly, it does not generate toxic gases when it smothers.

• Wool is sustainable and it is obtained without cruelty unlike down and feather duvet fillings. 70% of the down and feathers used in bedding and clothing come from China and you don’t want to know how this down is “collected” – it’s really Our sheep don’t particularly like being sheared but it is over in minutes and they appreciate being freed from their heavy fleeces.

• Wool is durable. Wool fibres resist tearing and are much hardier than cotton, silk or rayon. Treat it with respect and your wool duvet will last for years.

But Why Southdown Wool as Opposed to Other Wools?

In theory, almost any wool can be used to make a duvet – you will find perfectly acceptable Merino and Texel products on the market, for example. However, only Southdown wool makes an exceptional duvet. This is because of the very dense physical nature of Southdown wool. It has a short staple which is the length of an individual fibre – about 2-3 inches, making the wool soft, very bouncy, like cloud-like cotton wool  which lends itself to the prefect duvet filling.

Other wools have longer staples lengths and this makes the duvets made out of these wools flatter and less bouncy. Also be careful to check that the wool has been properly washed and scoured. If there are traces of lanolin left in the wool, the duvet will smell “sheepy” and this is not acceptable. Correctly processed wool does not smell rural and if you are in doubt ask for a sample of the fill and check it out for yourself. We are always happy to send out swatches of our fill.

And another thing about Southdown Duvets – we will consider you a customer for life and offer an extremely flexible refund for exchange policy. This means we will work with you on a personal one-on-one basis to ensure we get you enjoying and benefitting the extra right weight of duvet, thickness of pillow and comfort of the mattress topper to suit your needs. We understand that everyone is different and our sleep needs are just as unique. We also understand the importance of a decent night’s sleep and that its fundamental to your health and well-being.

So call Jessica, the Southdown sheep farmer who has become known as “the Duvet Lady” to find out more about how Southdown wool bedding can transform your sleep. Or visit southdownduvets.com and read more about the world of Southdown sheep and the reviews from scores of content duvet customers who no longer lie awake at night counting sheep.

www.southdownduvets.com

01730 827 148