TV personality, DIY and construction expert, Craig Phillips, has been chosen by Checkatrade to join them as part of their team of ambassadors.

Craig’s appointment further highlights his excellent reputation within the trade industry and he supports Checkatrade’s dedication to connecting consumers with reputable tradespeople, services and businesses.

Checkatrade is an online business which was established to take the headache out of finding tradespeople for consumers and is completely free to use.  Tradespeople must pass strict background checks before they are allowed to become members and have to agree to allow public feedback on their profile. The innovative concept allows consumers much greater peace of mind when engaging a tradesperson, something that is also so important for their latest brand ambassador.

Craig’s passion for all things construction and DIY has seen him work in the industry since the age of 18. Since the 1990s, Craig has headed up a series of successful construction businesses, employing over 30 tradespeople at any given time. He has also undertaken a multitude of independent projects, including major structural conversions and new builds.

In 2000, Craig was named the first ever winner of Channel 4’s iconic ‘Big Brother’ and his rise to fame has helped him to build on an amazing career as one of the UK’s leading DIY and home improvement experts.  He has presented and produced over 850 DIY and home improvement shows for a variety of major broadcasters including BBC, ITV, Channel 4, Five, Sky One, UKTV Style and Discovery Realtime; reaching millions of construction fans in Europe, Korea, New Zealand and the USA.

Craig Phillips says “I am delighted to join the team of Checkatrade ambassadors. It is so important to ensure that consumers can trust and rely on their tradespeople. I can’t wait to get involved and spread the word about this brilliant service!”

Kevin Byrne MD and Founder of Checkatrade.com commented, “We are delighted that Craig has agreed to be one of Checkatrade’s ambassadors and look forward to working with him. Not only has he a great public profile and reputation, but is an expert when it comes to construction and tradespeople.  It is important to us that we work only with credible people and having Craig on board as an ambassador reinforces that Checkatrade is providing an excellent, trustworthy service to our users.