LED fixtures from the Prolights architectural family, ArchWork, were selected to light a Christmas display surrounding the iconic Eros statue at the heart of Piccadilly Circus in London’s West End, UK. Based on a concept designed by Wildstone and approved by Westminster City Council, Wildstone developed an eye-catching ‘Box of Christmas Presents’ to surround the statue of Eros at Piccadilly Circus.

Each side of the octagonal box features a 2.5m by 2.5m high definition LED screen promoting pre-Christmas marketing campaigns from a number of high-profile brand sponsors associated to West End retail.

The project required a solution to light the ‘Christmas Presents’ boxes, which surround the figure around the top of the display.

Due to the harsh environment – which required the lighting to be on for 24 hours a day, seven days a week for seven weeks, and be subjected to low temperatures or wet weather – the solution needed to be extremely reliable.

After a demonstration of the lights, Wildstone were impressed by the ArcStrip fixture’s light output – which had to be turned down to 50%, such was its high brightness.

More than 75 ArchWork fixtures were supplied by A.C. Special Projects Ltd. for the project. ArcStrip LEDs mounted inside the perimeter top of the octagonal display light the ‘Christmas Presents’ boxes, ArcPalm LEDs light the semi-transparent decorative ribbons from inside the boxes, and LumiPars light the statue.

An amBX system provides the DMX light feed from a video source. The amBX system selects the dominant colours from the video content data feed and then assigns these to the lighting itself, allowing the ‘Christmas Presents’ to integrate with, and respond to, the colour scheme of the video screen content directly below.

Wildstone’s Operations Director, Ben Goor, commented: “The inclusion of a dynamic and complimentary light solution was a high priority for us to maximise the production quality of this year’s #PiccadillyPresents installation, creating a memorable festive display for one of London’s most iconic landmarks and perfectly complementing our brand sponsors’ content on the LED screens.”

The Eros Christmas season display was unveiled mid-November and runs until 2^nd January 2015.

The Prolights and ArchWork ranges offer innovative technology solutions which deliver reliable, creative tools at a price that all productions can afford. By taking advantage of high efficiency production methods, products deliver the ideal balance between quality and value to professionals looking to maximise the return on their investment.

The Prolights and ArchWork lighting ranges are available exclusively in the UK from A.C. Entertainment Technologies Ltd. (AC-ET).

For more details,or to arrange your personal demonstration please contact +44 (0)1494 446000 / sales@ac-et.com, or visit www.ac-et.com/lighting