{"id":1454,"date":"2014-10-07T08:18:36","date_gmt":"2014-10-07T08:18:36","guid":{"rendered":"http:\/\/designbuybuild.co.uk\/?p=1454"},"modified":"2014-10-07T08:38:13","modified_gmt":"2014-10-07T08:38:13","slug":"signbox-signage-solutions-signals-new-era-winnersh-iq-business-park","status":"publish","type":"post","link":"https:\/\/designbuybuild.co.uk\/signbox-signage-solutions-signals-new-era-winnersh-iq-business-park\/","title":{"rendered":"Signbox signage solutions signals new era at Winnersh IQ Business Park"},"content":{"rendered":"

Signbox<\/a> has recently completed the first stage of a state-of-the-art signage installation at the landmark Winnersh IQ Business Park in Berkshire, as part of an ambitious \u00a3100 million redevelopment of the 117,200 sqm site. Working in collaboration with brand and marketing consultancy Siren Design<\/a>, the architectural signs specialist has implemented a simple yet effective wayfinding scheme that reflects the estate\u2019s new modern identity and instils a sense of uniformity, all the while enhancing the aesthetics of the park\u2019s landscape.<\/p>\n

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Winnersh IQ Business Park is an 80 acre site that provides office, warehouse and training facilities. It was purchased by Oaktree Capital Management<\/a> and Patrizia Immobilien AG Company<\/a> in June 2013, who instigated a complete overhaul of the estate, including the building of new offices, a marketing suite, shopping facility and restaurant\/caf\u00e9 that were developed around a contemporary open square adjacent to a new Holiday Inn hotel.<\/p>\n

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Following a competitive tender, Signbox was selected on the strength of its capability to deliver a bespoke signage solution within the tight 12 week deadline – in time for the park\u2019s relaunch under the new ownership. Following a number of detailed site surveys to ascertain what the job entailed – which included full structural calculations for signs over four metres – Signbox worked closely with Siren Design to create a signage system that reflected the distinctive rebranding of the business park.<\/p>\n

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The company devised an intricate installation process that dealt with the logistical complexities of the brief including removal of the old signage from the previous tenancy, delivery of new materials, road closures and installation of new signage, all the while ensuring minimal interruption to the working environment of the tenants already on the premises.<\/p>\n

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The first phase the project included off-site and on-site signage including:<\/p>\n