{"id":4130,"date":"2015-09-23T11:45:58","date_gmt":"2015-09-23T11:45:58","guid":{"rendered":"http:\/\/designbuybuild.co.uk\/?p=4130"},"modified":"2015-09-23T11:45:58","modified_gmt":"2015-09-23T11:45:58","slug":"signbox-sets-scene-opening-chapter-springer-nature-journey","status":"publish","type":"post","link":"https:\/\/designbuybuild.co.uk\/signbox-sets-scene-opening-chapter-springer-nature-journey\/","title":{"rendered":"Signbox sets the scene for opening chapter of Springer Nature journey"},"content":{"rendered":"
Following its formation in May 2015, Springer Nature \u2013 a new educational publishing brand \u2013 enlisted the services of Signbox<\/a> to help create a vibrant new work environment for the company\u2019s offices in London.<\/p>\n The sign specialist\u2019s proposition comprised a host of bespoke signage and visual communication including wayfinding, directory, statutory, display graphics and glass manifestations across three buildings during a four-stage process.<\/p>\n The result of a merger between Springer Science+Business Media with the majority of Macmillan Science and Education, Springer Nature aims to become a major force in scientific, scholarly, professional and educational publishing and required a corporate office environment that would help stimulate and drive this vision.<\/p>\n Fit out contractor, ISG Interiors<\/a>, was quick to recommend long-term partner Signbox and collaborated with the project architect, Broadway Malyan<\/a>, as well as Springer Nature\u2019s in-house designers, to develop a signage brief for Signbox. The latter responded with a comprehensive signage package, which included innovative systems composed of high quality materials that effectively visualise the brief and meet Springer Nature\u2019s new brand guidelines.<\/p>\n <\/a><\/p>\n The end result is a range of signage and applied graphics that offers a clean design based around the red, blue and white colour palette of the Springer Nature logo and an engaging campaign theme that focuses on \u2018curiosity\u2019 \u2013 which included work by a world famous street artist<\/a>.<\/p>\n Signbox\u2019s signage solution included:<\/p>\n – Corporate signage incorporating the company\u2019s distinctive brand logo, featuring raised 3D lettering behind reception desk \u201cWe were keen to enlist Signbox as we had successfully worked with the team on a previous brand signage and wayfinding system that was very well received,\u201d explains Antony Johnson, Creative Director of BrandGuild<\/a>, one of the project\u2019s interior designers. \u201cThey\u2019re naturally collaborative and forthcoming with valuable advice and we consider them an integral part of our brand implementation team.\u201d<\/p>\n
\n– Suspended departmental signage that hung from the ceiling via robust rare-earth magnets to remove the need for drilling into the ceiling tiles
\n– Colourful \u2018graffiti-style\u2019 glass manifestations on exterior windows by the office entrance to draw attention from passers-by, and frosted interior glass manifestations on office windows for occupant privacy
\n– High quality wide format graphics of abstract imagery applied to office walls and breakout areas in communal spaces
\n– Wall displays featuring inspirational quotes from Albert Einstein and eye-catching cut-out designs
\n– Clear directories for individual floors, wayfinding signage for multiple areas such as cloakrooms and printers, as well as statutory signage for compliancy<\/p>\n